Throughout its 5-year lifespan, WOOM, a mobile app created by women for women, has registered over 1.5 million users in Europe and Latin America. With the app, Laurence Fontinoy and Clelia Morales, its founders, successfully put technology and innovation at the service of women’s health and fertility. Now they are teaming up with MAPFRE to make these services more accessible to more and more people in Mexico and the Dominican Republic.